We believe ...
-
Meetings have the potential to create significantly greater value for stakeholders through better design of content and format.
-
Meetings provide value for stakeholders through the actions of the participants and meetings are therefore designed to reinforce or change participant behaviour.
-
Meeting Architecture is the task of designing the meeting experience, its content, format and context, in order to facilitate the desired reinforcement or change in participant behaviour and thus provide greater value for stakeholders.
-
The Meeting Architect does not create the meeting on his/her own. Meetings logistics professionals are specialists who make sure that all aspects of operations and logistics are perfect and delivered at the lowest achievable cost. They are equally important and their professional skills need to be further developed.
-
In order to realise the full potential of Meeting Architecture, everyone involved in the industry need to work together, putting the common interest of the industry before the interests of individual associations or other stakeholders. Only by sharing and collaborating, can we create significant global impact.
-
We need recognised and consistent education at university level as well as professional development by industry organisations in order to realise the full potential of Meeting Architecture.
-
We believe it is necessary to set up a two-year industry-wide project with a mission to provide the conceptual, organisational and financial foundations for the long-term implementation of Meeting Architecture as a recognised meeting management discipline.
|
