About MAP
Meeting Architecture Process
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After a few questions and conversations, the time is right to clarify how ROI for meetings and Meeting Architecture are connected.
The ROI methodology is a methodology and Meeting Architecture is a discipline under construction.
Although there may be people that do ROI for meetings and events for a living and call themselves ROI specialists, a much larger group will use the ROI methodology as part of the jobs. Meeting Architects will be in that group.
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