Meeting Architecture is the discipline concerned with objective based design, execution and measurement of content and format of meetings and events.
The term Meeting Architecture was first defined in the book “Meeting Architecture, a manifesto” by Maarten Vanneste in 2008.
It was further developed into The Meeting Architecture white paper through a collaborative effort by almost 40 meetings industry opinion leaders in Europe and USA.
The paper introduces Project Meeting Architecture
which has these objectives:
- To perform a needs analysis and an assessment of market maturity for the services of Meeting Architecture professionals.
- To make a plan for the implementation of Meeting Architecture education through alliances with meeting industry associations, universities and other stakeholders,making it a global and long-term collaborative effort.
- To secure funding for the further development of Meeting Architecture as a discipline, including a curriculum to be implemented through industry and university educational programmes.
- To support the profession of Meeting Architecture through conceptual models and practical case studies.